Marketing and Promotion

John has retained the public relations firm of WDC Media, which is promoting him and the book. He has already appeared on several radio and television programs, and is scheduled for more in the future. As the result of a teaser release WDC sent to several major news outlets, it was determined that The Washington Post and several other newspapers were interested in covering Danger Road . As further example of the public interest in the story, a reporter for the South Florida New Times approached John independently to inquire about writing a story covering the trial and his relationship with Gil Fernandez. This resulted in a two-part, front-page article, entitled, "Muscles, Murder and a Messiah," which ran in January 2006.

Recently, a Hollywood producer approached John to option the film rights for the book. This offer currently is under consideration.

John will attend the 2006 Book Expo America as an exhibitor, taking the opportunity to establish marketing relationships.

Media and Speaking Appearances
John is willing and able to speak in a variety of venues. Potential media and speaking opportunities include:

WCVB-TV Boston and WPBF-TV West Palm Beach, via reporter Sean Kelly
WFTL Radio N. Miami Beach, Florida
WTWN -TV
omcast Cable shows , via Nick Lawrence, producer of the Steve Kane Show
Christian Television Network
Trinity Broadcast Network
Sirius Satellite Radio
FamilyNet Radio

Serialization
The last chapter of Danger Road , entitled "Union," would be suitable for serialization. Its focus on the debate about whether God forgives us for heinous acts and whether society should follow suit, and would be a compelling excerpt. The "Letters from Gil" and "Photo Gallery" chapters could also be featured individually, together or in combination with the final chapter.

This material could potentially be featured in the following magazines and newspapers:

Secular
Reader's Digest
Psychology Today
The Washington Post
The Palm Beach Post
Sun-Sentinel
The Miami Herald
New Times
USA Today

Faith-oriented
Christianity Today
Today's Christian Woman
Campus Life's Ignite Your Life
Men of Integrity
Leadership
Books and Culture: A Christian Review
Christian History

John Contini currently has the following other books in production:

	John encounters an ex-nun, a federal fugitive, the Royal Canadian Mounted Police and the Mohawk Indians in this rousing true tale that takes him deep into Canadian Indian country.
	Falsely accused Willie Brown is saved from the electric chair when John conducts a live line-up, during which every witness identifies someone other than Brown as the murderer.
	When officer Don McCawley was fired for putting on an allegedly racist skit at an off-duty police rally, John stepped in. Proving how easy it is for others to play "the race card," John pushed past all the rhetoric to get McCawley reinstated - but not without ruffling some feathers first.